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H  E  N  D  R  I  C  K  S      2.0

Model, Shoe Designer, and Rap Star Hendricks 2.0,

also known as, Michael Jermaine Henry is notorious

for his timeless physique,' innovative design

mastery, and hit songs like "TakeaPicture," "Get Lit," and "It’sTrue."


Hendricks 2.0 has created a national household

name built on the chiseled backbone of his

modeling career that has evolved over the span of

a decade. His career roadmap is stamped with

major cities such as LA, Atlanta, and Houston which

have been known to promote countless booming

talents. His time spent in these cities, with the

support of modeling management companies such

as Bowie Management, NTA Model Management,

and the Neal Hamil Agency, landed him gigs with

respected brands like Academy Sports & Outdoors, Puma, Versace, Burberry, Vince, Macy’s, Neiman Marcus, M Penner, Abercrombie, and a host of others. He has

worked with world renowned runway and fashion

show producer, Michael Maddox who became

Michael’s mother agent at a pivotal point during his

career. He has also booked several magazines

including his first magazine centerfold, which was a

four-page spread in Basic Magazine. Commercials

including the intro to BET’s Sunday’s Best are also

a part of his long list of successes.


Modeling quickly open the door for other passions

to be revealed such as custom shoe designer, songwriter, and recording artist.


His repertoire expanded exceptionally the moment

he added songwriting to his resume and began

ghostwriting for artist, both Hip-Hop and R&B.

“Working with other artists was cool, but there was

always something inside of me telling me thatI

could do it better myself. ”This poise landed him

the title of recording artist. Michael released his

first single, “Take a Picture,” in 2019, and became

famously known as the first artist to release a

custom shoe and a song in the same day. Michael

followed up with three more singles before

releasing his album, Labor Day on August 30,

2019 in honor of his best friend Kelvin Ray, who

was murdered on October 3, 2018. “When my

best friend was murdered, I made a decision to

fulfill every dream that I ever had. One of those

dreams was to release my own album.” His deeply rooted business background through both life experiences and collegiate studies were the foundation for this ingenious marketing move. Michael created a new platform by merging his craftsmanship for eccentric footwear, and

razor-sharp lyrical abilities to appeal to his growing

audience. Michael says: “To think is to doubt, to

know is to believe.” With this belief system fueling him, there is no limit to where his capabilities

can take him. This is only the beginning for his career and



More about your brand and style HENDRICKS 2.0

Hendricks 2.0 is known for quality and an unwillingness to conform. The entire style is all about loving the skin that you're in and being confident in whatever you're wearing. When you look good, you tend to feel good.


More about your shoes HENDRICKS 2.0

Every part of the design has a personal connect to me. Starting with the gold bottoms, when it comes to precious metals, gold is my favorite. After visiting Versailles and seeing everything covered in gold, I feel in love with it even more, and if this world were mine, I'd literally pave the streets in gold. Now, the leopard pony hair has a connection that's a lot closer to my home state of Texas. I like to consider myself "a little bit country" and "a little bit rock n roll". This always reminds me of my childhood when my grandma would take us horseback riding. The red laces are to add an additional flare to what is already an amazing design, plus, it's one of my favorite colors to wear. Last but not least, on the inside of the tongue, you'll find the image from my debut single, "Take a Picture" which connects this shoe to hip-hop history forever. No artist has ever release a shoe and a song in the same day so, when you purchase this limited-edition sneaker, you're purchasing a piece of history. 

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